# mAbV Brand Kit

The official mAbV brand kit. Use these files for any reproduction of the mAbV brand mark — print, digital, or social.

> **Brand:** mAbV — lowercase **m**, capital **A**, lowercase **b**, capital **V**. Every letter is intentional: **m**onoclonal **A**nti**b**ody **V**accine.
> **Primary colour:** Cobalt Blue · `#0047BB` · RGB 0 / 71 / 187 · Pantone **2728 C**
> **Typography:** DM Sans (Latin) · Noto Sans SC (Simplified Chinese, 简体中文)

---

## Folder structure

```
mAbV-brand-kit/
├── 1.digital/
│   ├── svg/
│   │   ├── mabv-logo-lockup.svg
│   │   ├── mabv-logo-lockup-cn-en.svg
│   │   ├── mabv-logo.svg
│   │   └── mabv-logo-simple.svg
│   └── png/
│       ├── mabv-logo-lockup.png
│       ├── mabv-logo-lockup-cn-en.png
│       ├── mabv-logo.png
│       └── mabv-logo-simple.png
├── 2.print/
│   ├── pdf/
│   │   ├── mabv-logo-lockup.pdf
│   │   ├── mabv-logo-lockup-cn-en.pdf
│   │   ├── mabv-logo.pdf
│   │   └── mabv-logo-simple.pdf
│   └── eps/
│       ├── mabv-logo-lockup.eps
│       ├── mabv-logo-lockup-cn-en.eps
│       ├── mabv-logo.eps
│       └── mabv-logo-simple.eps
├── 3.social/
│   ├── svg/
│   │   └── mabv-logo-avatar.svg
│   └── png/
│       └── mabv-logo-avatar.png
├── readme-en.txt
└── readme-zh-CN.txt
```

**18 brand assets** in three top-level folders, organised by where the asset lives in the world. File names are consistent across formats — same artwork, different extension.

All vector files (SVG, PDF, EPS) have type outlined to paths, so the lockups render identically on any system regardless of which fonts are installed.

---

## What's inside

| Folder | Format | Files | Use |
|---|---|---|---|
| **`1.digital/svg/`** | SVG vector | 4 | Wordmark lockup (EN), bilingual wordmark lockup (CN-EN), full V mark, simple V mark |
| **`1.digital/png/`** | PNG @ 1024 px | 4 | Same four artworks — transparent where applicable |
| **`2.print/pdf/`** | PDF vector | 4 | Same four artworks — press-ready CMYK with FOGRA39 ICC profile |
| **`2.print/eps/`** | EPS vector | 4 | Same four artworks — EPS fallback for older RIPs and merch printers |
| **`3.social/svg/`** | Square avatar source | 1 | Cobalt tile + white V — master used to export social PNGs |
| **`3.social/png/`** | Square avatar PNG, 856 × 856 | 1 | WhatsApp · WeChat · LinkedIn · Twitter/X · Instagram · Facebook |

---

## Four logo variants

| Variant | When to use | File pattern |
|---|---|---|
| **Wordmark Lockup (EN)** | Primary brand expression at 48 px and above — English-language contexts | `mabv-logo-lockup.*` |
| **Wordmark Lockup (CN-EN)** | Bilingual contexts — China-facing materials, investor decks, anywhere a Chinese audience is present | `mabv-logo-lockup-cn-en.*` |
| **Full Logo** | At 32 px and above — sidebar, hero, marketing, print | `mabv-logo.*` |
| **Simple Logo** | Below 32 px — favicons, browser tabs, dense UI | `mabv-logo-simple.*` |

Never compress the full logo below 32 px. The simple logo exists precisely so you don't have to.

The wordmark lockups are pre-composed "mAb" + V mark on a transparent background for foolproof drop-in. The bilingual variant adds the Simplified Chinese characters **百卫信** (bǎi wèi xìn) to the right of the V mark, set in Noto Sans SC Bold to match the visual weight of DM Sans Bold on "mAb".

---

## Print files

The kit ships four PDFs in `2.print/pdf/`:

- **`mabv-logo-lockup.pdf`** — English wordmark + V mark, transparent background, vector.
- **`mabv-logo-lockup-cn-en.pdf`** — Bilingual wordmark + V mark + 百卫信, transparent background, vector.
- **`mabv-logo.pdf`** — Full V mark on its own, transparent, press-ready CMYK with FOGRA39 ICC profile, fonts outlined.
- **`mabv-logo-simple.pdf`** — Simple single-stroke V mark for sub-32 px reproductions.

Plus matching EPS fallbacks of the same four artworks in `2.print/eps/` for older RIPs and merch printers that prefer EPS over PDF.

### Instructions for the printer

For premium runs where brand consistency across vendors matters, request a Pantone spot plate. **Include this verbatim instruction in your brief**:

> "Please print the brand Cobalt as **PANTONE 2728 C** spot ink, **not** converted to CMYK."

For standard CMYK print runs, `mabv-logo.pdf` is sufficient as-shipped.

---

## Do's

- ✓ Keep clear space around the logo equal to the height of the V mark itself.
- ✓ Use the simple logo below 32 px height — never compress the full mark.
- ✓ Preserve the exact brand colour: `#0047BB` digital · Pantone 2728 C print.
- ✓ Use DM Sans for any accompanying Latin type; Noto Sans SC for Simplified Chinese.
- ✓ Use the bilingual lockup for any context with a Chinese-reading audience.
- ✓ Use the white-on-Cobalt social avatar for **any** profile photo: WhatsApp, WeChat, LinkedIn, Twitter/X, Instagram, Facebook.

## Don'ts

- ✗ Don't recolour the logo outside the listed treatments.
- ✗ Don't squash, stretch, skew, or rotate the mark.
- ✗ Don't add effects — shadows, glows, outlines, gradients.
- ✗ Don't use the full logo below 32 px — switch to the simple logo.
- ✗ Don't set 百卫信 in any font other than Noto Sans SC Bold.
- ✗ Don't place the logo on a background that approaches Cobalt Blue (`#0047BB` ± 20 %) — the shield will disappear.

---

## Questions

For brand questions or asset requests, contact:
**Phil Parry** · phil.parry@gmail.com

---

*Brand kit version: v1.11 · May 2026 · Maintained alongside the mAbV design system at* [mabvbio.com/design-system](https://mabvbio.com/design-system)

*中文版本：见 readme-zh-CN.txt · Chinese version available in readme-zh-CN.txt*
