Avatars & Personas
Three canonical user types for mabvbio.com. Use these when making content and design decisions — each persona scans for different signals and builds trust differently.
The Allocator
Alexandra M. — Life Sciences Investor
Goal: Evaluate pipeline credibility and team pedigree quickly.
Key content scanned for:
- Headline market size reference
- Oxford affiliation
- Clear pipeline stage overview
- Founder credentials
What builds trust:
- Specific market references (Beyfortus precedent)
- Clear USP statement
- Institutional credibility signals
- Restrained, non-promotional tone
Trust Breaker: Hype language, vague claims, no pipeline detail.
The Collaborator
Dr. Wei L. — Biopharma R&D Director
Goal: Identify whether the platform is complementary to their pipeline.
Key content scanned for:
- Platform differentiation language
- Mechanism of action explanation
- Fc-engineering specifics (FcRn pathway)
- Collaboration model / asset-light approach
What builds trust:
- Scientific specificity without overclaiming
- Platform vs. single-asset framing
- Clear contact path for BD discussions
- Oxford AI platform mention
Trust Breaker: Missing mechanism of action, non-promotional tone absent.
The Scientist
Dr. Priya N. — Clinical Researcher
Goal: Assess scientific approach and validate mAbV concept.
Key content scanned for:
- Correct antibody biology terminology
- FcRn engineering detail
- Reference to validated comparators
- Target / epitope selection rationale
What builds trust:
- Precise use of immunology terms
- Reference to Beyfortus as proof of concept
- AI platform framed as tool, not magic
- No regulatory or efficacy claims
Trust Breaker: Oversimplification, inaccurate scientific claims.
Avatar Usage Guide
When to reference personas
- Before writing any new section of copy — ask "which persona does this serve?"
- When reviewing headline options — run each against all three personas
- When prioritising feature/section order — Allocators scan; Scientists read; Collaborators jump to mechanism
How to use for copy review
- Red-flag any sentence that would trigger a trust breaker for any persona
- Ensure at least one clear trust builder per persona appears above the fold
- The Scientist is the most demanding — if it passes their filter, it satisfies all three
Persona-based content checklist
| Section | Allocator ✓ | Collaborator ✓ | Scientist ✓ |
|---|---|---|---|
| Hero | Market framing | Platform mention | Correct terminology |
| How It Works | Oxford / AI mention | FcRn detail | Mechanism accuracy |
| Pipeline | Stage clarity | Programme breadth | Target specificity |
| About | Founder pedigree | Collaboration model | Beyfortus comparator |