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Wordmark Lockup · English
The English wordmark lockup (mAb followed by the V mark) is the primary brand expression in Latin contexts. Use it at 48px tall and above. Type is outlined to vector paths in DM Sans 40pt Bold — renders identically anywhere, no font dependency.
Wordmark Lockup · Bilingual (CN-EN)
For Chinese audiences. 百卫信 (bǎi wèi xìn) is set in Noto Sans SC Bold.
Use at 48px tall and above.
Simple Version
At sizes below 32px (favicons, browser tabs, app icons, dense lists), the detailed double-wing mark loses readability. The simple V mark is used standalone, without the “mAb” wordmark, which would be illegible at that scale.
Social Avatars
Square Cobalt tile with the simple V centered.
Apps display it cropped as a circle.
Used for: WhatsApp · WeChat · LinkedIn · Twitter/X · Instagram · Facebook.
Clearspace
Preserve a minimum clear zone around the lockup on every surface. The clear distance on all sides equals ½ the height of the V mark. No type, image, container edge, or page fold may intrude on this zone.
Clearspace scales with the lockup: at a 64px-tall V the clear zone is 32px on every side; at a 96px-tall V it is 48px. When in doubt, more is better.
Sizing & Detail Thresholds
16
24
32
Below 32px: the simple V (no wings).
48
96
32px and above: the detailed V with wings.
Do's & Don'ts
The lockup and simple V are precisely calibrated. Each misuse below reduces brand recognition or reproducibility. Treat each as a hard line.
Don't recolor
Use only the canonical Cobalt (#0047BB), or white-on-dark.
Don't distort
Never stretch, squish, or skew the mark.
Don't add effects
No glows, drop shadows, gradients, or outlines.
Don't rotate or flip
The mark stands upright. Never tilt, flip, or mirror.
Don't use busy ground
Place only on white, cool-white, or solid black.
Don't re-typeset
Use the supplied SVG. Never re-type "mAb" in another typeface or weight.
Iconography
Outlined, 2px stroke, rounded ends. 24×24px grid. Inline SVG only, no icon fonts.