Purpose of this document: Define the mAbV visual and communication identity for use across all digital touchpoints, beginning with mAbVbio.com. This system ensures consistency, scientific credibility, and accessibility across outputs produced by different tools and collaborators.

Design philosophy: Clinical precision, openness, and human relevance. The visual language should feel like a premium scientific instrument — not a consumer brand and not a pharmaceutical regulatory document. White space, type hierarchy, and a restrained colour palette do the heavy lifting.

Scope: This styleguide covers writing style, colour palette, typography scale, logo & iconography, UI component patterns, and persona definitions. All components use Tailwind CSS utility classes with the custom mabv-* design tokens.